CARWIZ strengthens presence in Latin America by entering the Panama market

CARWIZ International continues its strong international growth and proudly announces its entry into the Panama market, further strengthening its presence in Latin America. This strategic move confirms the brand’s long-term vision focused on global expansion and reinforcing its presence in promising and fast-growing markets.

The new franchise location will operate under the name Total Carro Corp, led by its director and owner, Lucas Outumuro. The company’s headquarters will be located at Tocumen International Airport (PTY), Panama’s main transportation hub connecting business and leisure travelers from around the world.

This expansion is particularly significant because the same CARWIZ partner, who already successfully operates the franchise in Puerto Rico, is now taking over the Panama market. This is not an isolated case, but another in a series of examples where existing partners expand their operations across multiple markets within the CARWIZ network, further demonstrating the success, scalability, and sustainability of the franchise model.

Entering the Panamanian market represents a continuation of CARWIZ’s expansion strategy in Latin America, building on the successful development of the franchise in Puerto Rico. As one of the fastest-growing tourism and business hubs in the region, Panama presents a significant opportunity for further brand development.

“Entering Panama holds special importance for us as we further strengthen our presence in Latin America, one of the most promising regions for growth. We are especially pleased that our existing partner from Puerto Rico is expanding operations into Panama, which is yet another proof of the strength and flexibility of our franchise model. Panama, as an important transportation and business hub, offers exceptional potential, and we see our partnership with the Total Carro Corp team as a solid foundation for long-term and sustainable brand development in this market,” said Krešimir Dobrilović, founder and CEO of CARWIZ International.

The collaboration with the local partner is based on shared values, a clear business vision, and an understanding of the needs of modern car rental users. The focus will be on delivering a high level of service, a modern vehicle fleet, and implementing CARWIZ standards tailored to the specifics of the local market.

With this move, CARWIZ International not only continues to expand its global network but also further strengthens its position as one of the most dynamic international franchise rent-a-car brands.