Sigma Mobility Accelerates CARWIZ's Expansion into Morocco, Strengthening Its North African Growth Strategy

Casablanca and Marrakech become CARWIZ's flagship Moroccan locations, supporting nationwide mobility services across the Kingdom

Sigma Mobility Accelerates CARWIZ's Expansion into Morocco, Strengthening Its North African Growth Strategy

Sigma Mobility, the exclusive Regional Master Franchisee of CARWIZ International across the GCC, Middle East, and Africa, announced the official expansion of the CARWIZ International car rental network into the Kingdom of Morocco, one of North Africa's most dynamic and strategically important mobility markets.

The expansion establishes CARWIZ's flagship operations in Casablanca and Marrakech while extending the brand's mobility services across Morocco, creating a strong foundation for long-term nationwide growth. Delivered in collaboration with CD Car Rental, one of Morocco's most respected independent vehicle rental operators, the expansion combines international brand standards with proven local market expertise to serve both leisure and business travellers throughout the Kingdom.

Morocco continues to strengthen its position as Africa's leading tourism and investment destination. The country welcomed a record 19.8 million tourist arrivals in 2025, up 14% year-on-year, with tourism receipts rising 19% to roughly $13.5 billion. Expanding international air connectivity, significant infrastructure development, and preparations for the FIFA World Cup 2030, which Morocco will co-host with Spain and Portugal, have accelerated demand for high-quality mobility solutions, positioning the country among the region's most attractive growth markets for international automotive and mobility brands.

The initial launch positions CARWIZ in Casablanca and Marrakech, Morocco's two principal commercial, tourism, and aviation gateways. Together, these flagship locations provide immediate access to the country's largest inbound travel markets while supporting customers across Morocco through an integrated national service network.

The expansion represents another important milestone in Sigma Mobility's regional development strategy as it continues to build the CARWIZ franchise network across its exclusive territory. Rather than entering new markets through greenfield operations, Sigma Mobility partners with established local industry leaders who already possess the operational capabilities, market knowledge, customer relationships, and regulatory expertise needed to build sustainable businesses in line with internationally recognized standards.

CD Car Rental reflects that strategy. With more than a decade of experience in Morocco's vehicle rental industry, the company has established a strong reputation for operational excellence, customer satisfaction, and local market expertise. Its extensive understanding of Morocco's tourism and corporate travel sectors makes it an ideal strategic partner to introduce the CARWIZ customer experience to one of Africa's fastest- growing mobility markets.

"Our objective has never been simply to increase the number of markets where CARWIZ operates," said Amr Fawzy, Chief Executive Officer of Sigma Mobility.

"Our strategy is to build sustainable businesses by partnering with the strongest local operators in each market. Morocco represents one of the most promising mobility markets in North Africa, and CD Car Rental brings the experience, operational excellence, and entrepreneurial vision that perfectly

complement CARWIZ's international standards. Together, we are creating a platform for long-term growth that will benefit customers, partners, and the wider mobility ecosystem."

Commenting on the expansion, Mr. Samir El Jabri, Managing Director of CD Car Rental, said:

"Joining the CARWIZ International network represents an important milestone in our company's journey. Together with Sigma Mobility, we are combining our deep understanding of the Moroccan market with the strength of an internationally recognized mobility brand, enabling us to deliver world- class service standards, advanced operational systems, and an enhanced customer experience across Morocco."

The Moroccan expansion further reinforces Sigma Mobility's long-term commitment to developing a high-quality regional franchise network through carefully selected strategic partnerships. As tourism, business travel, and international investment continue to accelerate, Morocco is expected to play an increasingly important role in the company's North African growth strategy.

About Sigma Mobility

Sigma Mobility is the exclusive Regional Master Franchisee of CARWIZ International across 15 countries in the GCC, Middle East, and Africa. Headquartered in Dubai, United Arab Emirates, the company leads the strategic expansion of the CARWIZ franchise network by identifying, developing, and supporting leading local mobility operators. Through a combination of international brand standards, advanced technology, operational expertise, and long-term partnerships, Sigma Mobility is building one of the region's fastest-growing mobility franchise networks.

About CD Car Rental

CD Car Rental is a leading Moroccan car rental company with more than a decade of experience serving both leisure and business travellers. Recognized for its operational reliability, customer-focused approach, and strong local market expertise, the company has established itself as one of Morocco's respected independent mobility providers.

About CARWIZ International

CARWIZ International is a rapidly expanding European car rental franchise brand operating across Europe, Asia, Middle East, Africa, and the Americas. Built around transparency, innovation, and customer experience, CARWIZ combines internationally recognized brand standards with advanced technology and a scalable franchise model that enables trusted local operators to compete successfully in their respective markets. 

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